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Imagine chegar ao auge da vida e, de repente, ter que abdicar de quase tudo. Deixar de sair com os amigos, parar de acompanhar a família ou, simplesmente, não poder mais andar. Essa é a PAF - Polineuropatia Amiloidótica Familiar. Uma doença silenciosa que tira os movimentos do corpo e, na maioria das vezes, é diagnosticada no estágio avançado.
Pensando nisso, foi desenvolvida a campanha Pausa na PAF. Mais do que um alerta, um movimento que visa mostrar a existência da doença e a conscientização dos sintomas. Tudo para que seja possível o diagnóstico precoce e a melhora na qualidade de vida.
Fomos convidados pela Agência Tudo para desenvolver as peças de comunicação da campanha para Facebook e Mobile.
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Our role: Illustration
Client: Academia Brasileira de Neurologia | Pfizer
Agency: Tudo
Art Director: Rafael Ribeiro
Account Manager: Guilherme de Oliveira Ramos
Animation: Fluido Filmes
Year: 2017
Thanks for visiting!