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Gympass Affinity Groups
BLACK PWR – MS. GYMPASSER – GYM PRIDE
We've developed a brand family and assets (stickers) for the Gympass Diversity & Belonging initiative.
PREMISES
– Each group must have its own identity and elements
– All of the logos must work together as a brand system
– The logos must be aligned with Gympass master brand asset
![](https://cdn.myportfolio.com/235be1deb84115860e9b9ef5ea9d1d0e/8fc7851c-e2a0-45ae-b132-f54aa3800a9b_rw_1920.png?h=e83e7394468fbb4f9d15d622653d2009)
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![](https://cdn.myportfolio.com/235be1deb84115860e9b9ef5ea9d1d0e/8b7657f5-dcab-4868-b5ba-e11219cfe7db_rw_1920.png?h=dbe7d6d4ff6f9f9be087188f5ecc5b79)
![](https://cdn.myportfolio.com/235be1deb84115860e9b9ef5ea9d1d0e/c080bdd0-3759-44c7-809e-9f773135977d_rw_1920.png?h=691f08164937933531915fd4e0ded819)
![](https://cdn.myportfolio.com/235be1deb84115860e9b9ef5ea9d1d0e/e10168af-d3a6-4240-8ae6-37fe3ff96fe8_rw_1920.png?h=bdd7fe87fe0a2d807d572ad30fd12184)
Thank you!
OBRIGADO!